Curiosities

Why has Justin Baldoni hired a veteran PR crisis manager after It Ends with Us?

Justin Baldoni has been at the center of drama with Blake Lively even before the release of It Ends with Us, and it seems that things still haven't settled down completely. Check out why he has hired a crisis PR manager here.

Justin Baldoni for Variety in 2024.
© @MgazineVirtualJustin Baldoni for Variety in 2024.

It seems the drama between the cast of It Ends with Us and its director, Justin Baldoni, is far from over. Apparently, the filmmaker, who also plays Ryle, has hired a veteran crisis public relations expert.

The news broke just in time to further fuel the chaos, as theories about a supposed feud between him and Blake Lively are gaining traction. It appears the stars had intense arguments on set.

None of the lead actors, like Brandon Sklenar and Isabela Ferrer, have spoken about the director, and whenever they’re asked about him, they quickly change the subject, just as Colleen Hoover and Jenny Slate have done.

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Why Justin Baldoni hired a PR crisis manager?

Yesterday, it was revealed that Justin Baldoni has hired Melissa Nathan, who represented Johnny Depp during the Amber Heard trial, as his crisis PR manager following the release of “It Ends with Us”.

The Hollywood Reporter reported that the hiring of The Agency Group, the firm founded by the professional, came at a time when the actor and director has been the target of multiple negative headlines.

Many of these accused him of making Blake Lively feel quite uncomfortable on the set of the Colleen Hoover adaptation. The chaos began after fans pointed out that he hasn’t been seen at any press events.

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There are no group photos or pictures of the lead actors with Baldoni, and they haven’t appeared together at the New York premiere that took place on August 6th. Since then, everyone has been rather evasive in their responses.

According to some sources obtained by THR, there was a major fallout between Justin and Blake during the production phase due to creative differences, as both suggested two different cuts of the movie.

The actress reportedly preferred the cut made by editor Shane Reid, who also worked on “Deadpool & Wolverine”. It is not yet known which cut was chosen, but it has been attributed to Oona Flaherty and Robb Sullivan.

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Ariadna is a versatile journalist who covers a broad spectrum of sports topics and creates evergreen content. Her career in journalism began in 2021 at Indie Emergente, a digital music magazine, where she honed her skills in writing and reporting. In 2023, she expanded her repertoire by contributing to Spoiler Latinoamerica, where she created general culture content, before joining Spoiler US in 2024 to write entertainment pieces. With over four years of experience across different media outlets, Ariadna brings a wealth of knowledge and an expanding influence to the field of journalism.

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