What began as an animated phenomenon quickly grew into something larger. After the success of K-Pop Demon Hunters, HUNTR/X moved from fiction to cultural conversation, blending music, visuals and a fandom that kept asking for more.
Now, that momentum finds a new stage. The trio’s reunion doesn’t arrive through a traditional comeback, but through a high-profile halftime show that places their sound in a space rarely shared by K-pop-inspired acts. The performance signals more than a one-night appearance.
HUNTR/X will perform at the NFL Christmas game halftime show
When Netflix revealed the lineup for Snoop Dogg’s Holiday Halftime Party during the NFL Christmas Day game between the Minnesota Vikings and Detroit Lions, one name stood out among the holiday lineup: HUNTR/X.
(Source: Netflix and Minnesota Vikings)
The trio, known from the animated hit KPop Demon Hunters, is set to bring its chart-topping energy to the Minneapolis halftime show alongside country star Lainey Wilson on December 25.
Originally a fictional K-pop girl group created for the Netflix film, HUNTR/X consists of Rumi, Mira and Zoey on screen, with their songs performed by real-life vocalists EJAE, Audrey Nuna and Rei Ami. This crossover from animation to a globally broadcast sports halftime event marks a rare moment where a fictional music act has real-world cultural clout.
Their involvement underscores Netflix’s strategy of blending entertainment and sport, not just with big names like Snoop Dogg, but by elevating characters and music that have resonated far beyond their original story.
With KPop Demon Hunters songs topping charts and gaining mainstream recognition, the halftime show becomes more than a performance, it’s a cultural touchpoint for a generation of fans.
Why HUNTR/X’s halftime appearance matters
HUNTR/X’s leap from animated phenomenon to halftime show attraction reflects how viral pop culture can redefine entertainment norms. Their soundtrack not only dominated streaming numbers but even topped major charts worldwide, with tracks like “Golden” hitting No. 1 on the Billboard Hot 100 — a first for a fictional group.
HUNTR/X perform onstage during iHeartRadio 102.7 KIIS FM’s Jingle Ball 2025 (Source: Alberto E. Rodriguez/Getty Images)
Fans have already seen the artists behind the project bring that energy to real-world stages, from The Tonight Show to iHeartRadio’s Jingle Ball in Los Angeles, proof that HUNTR/X’s appeal extends far beyond the animated screen.
Their halftime inclusion also signals a shift in how NFL entertainment can tap into global music trends, blending football’s holiday tradition with pop culture moments that resonate internationally.
