Kendrick Lamar has continuously solidified his reputation as the most influential hip-hop figure of his generation, continually enhancing his status. Just when it seemed he couldn’t elevate his profile further, he was selected to headline the halftime show at the 2025 Super Bowl.
This is a historic honor, making him the first rapper ever to lead this prestigious event. It comes at a time when he is at the center of attention for releasing this year’s most talked-about diss track, “Not Like Us,” aimed at Drake.
Given his rising prominence, many are curious about the extent of his fortune since he first gained recognition in the 2010s. Discover all about his wealth in 2024 here.
What is Kendrick Lamar’s net worth in 2024?
Kendrick Lamar has worked tirelessly to cement his place in the history of rap and hip-hop, and his efforts have certainly paid off. According to Celebrity Net Worth, he boasts a net worth of $140 million in 2024, positioning him as one of the wealthiest figures in his field.
Kendrick Lamar accepts Best Rap Album for ‘DAMN.’ onstage during the 60th Annual GRAMMY Awards at Madison Square Garden on January 28, 2018 in New York City. (Source: Kevin Winter/Getty Images for NARAS)
Even in the early days of his career, his talent was widely recognized. In 2013, during his breakout year, he earned $9 million. More recently, his income has surged, with reports indicating that he earned $20 million in 2023 from various activities.
His real estate holdings have similarly seen significant growth. In 2013, Kendrick purchased a modest home in Eastvale, California, for $523,400. By May 2024, he had acquired a $40 million mansion in Brentwood, Los Angeles. So, where does this wealth come from?
Firstly, his successful music sales, both physical and digital, as well as streaming royalties, contribute significantly. For example, good kid, m.A.A.d city debuted at number two on the Billboard 200 with 242,000 copies sold, representing the highest first-week album sales of the year by a male rapper. It became the longest-charting hip-hop studio album on the Billboard 200 and, in October 2022, the first hip-hop album to spend over ten consecutive years on the chart.
Secondly, his concerts and tours have been major revenue drivers. His most successful tour to date, in which he promoted DAMN, grossed $41.4 million with 452,387 tickets sold across 36 North American shows, according to Pollstar.
Endorsements and partnerships have also played a crucial role. Notable collaborations with Nike and Reebok to produce his own footwear have undoubtedly contributed seven-figure sums to his earnings.
Lastly, Kendrick owns PGLang, his multidisciplinary creative communications company specializing in music and visual media. It has won six Cannes Lions Awards and has worked with high-profile brands such as Calvin Klein, Paramount Pictures, Converse, Cash App, and Amazon Music, among others
