Kendrick Lamar is set to deliver the performance of a lifetime at the 2025 Superbowl Halftime Show! On August 8, it was announced that he will be the one to bring music to the most-watched sports event, making history as the first rapper to headline the entire spectacle.
As widely known, this isn’t Lamar’s first appearance on the NFL stage. In 2022, he performed alongside Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige in a tribute to hip-hop. Now, he’s set to take the spotlight solo.
Given Lamar’s reputation as one of the most influential artists of his generation, many are curious about how much he’ll be earning for his Super Bowl performance. Here’s everything that is known.
Kendrick Lamar’s Super Bowl halftime show fee: How much will he make?
When Kendrick Lamar was announced as the headliner for the NFL finals, one question quickly arose: What would he receive for his participation? This curiosity is understandable, especially considering his reported net worth of $140 million, making him one of the most expensive artists to hire.
Kendrick Lamar headlines on the Pyramid Stage during day five of Glastonbury Festival at Worthy Farm, Pilton on June 26, 2022 in Glastonbury, England. (Source: Leon Neal/Getty Image)
For those familiar with past Super Bowl performances, the answer might not be surprising. According to USA Today, artists who perform there are not paid their usual fees. Instead, they receive only union scale, a baseline payment established by performers’ unions, which is a fraction of their typical earnings.
However, the true value for performers lies in the exposure. For 15 minutes, they become the center of the entertainment world, leading to a surge in music sales, millions of new fans, and lucrative sponsorship deals.
So, while Kendrick Lamar will earn the minimum for his 2025 halftime show performance, the real payoff will come in the form of increased visibility, new sponsorships, and further solidifying his already immense fame.
