Olivia Rodrigo has been having an incredible year and has quickly become one of the most influential artists in the entire music industry, so much so that she teamed up with Netflix to release her concert film.
The event promises to capture the energy and excitement of the young pop star on stage, performing songs from both her recent album GUTS and her debut, SOUR, in a show recorded at the Intuit Dome in Los Angeles.
The tour, which began in February 2024, has been a box office success, selling out in 95 cities worldwide. Within months of debuting, it became the highest-grossing tour by an artist born this century, with $186 million.
How much did the GUTS World Tour cost?
The exact cost of Olivia Rodrigo’s GUTS World Tour hasn’t been fully disclosed publicly. However, several factors suggest a significant investment of several tens of millions of dollars.
The tour includes 57 shows across North America and Europe, with standard ticket prices ranging from approximately $49.50 to $199.50, along with VIP and charity ticket options, contributing significantly to revenue.
The tour is also sponsored by American Express, which partially finances the event through an exclusive presale program for cardholders—a common strategy for large-scale tours to cover initial production and promotion costs.
This all aligns with Rodrigo’s large fan base and the high production value required to meet demand in these large venues. Estimates indicate the tour may have cost around $10 to $15 million.
How much did it cost to film the GUTS Tour for Netflix?
A large-scale musical production like Olivia Rodrigo’s GUTS World Tour and its filming for platforms like Netflix can cost between $10 and $30 million or even more, making these productions quite expensive.
This estimate takes into account typical expenses for concerts in large stadiums, including advanced visual production, high-quality audio systems, special effects, transportation, staff salaries, and the filming crew for the recorded version.
For example, Taylor Swift‘s Eras Tour documentary in collaboration with AMC Theatres had a significant budget, and other recorded concerts, such as those by Beyoncé and Lady Gaga, have also been produced with multimillion-dollar costs.
The concert film, directed by James Merryman, was filmed during the sold-out performances of the tour and features energetic performances, an intricate stage design, and a live audience, which contributes to the overall cost.