A new chapter for the wedding-day comedy phenomenon is unfolding at Peacock, where a television adaptation of the 2009 romantic comedy Bride Wars is officially in development. The small-screen project reimagines the original film’s premise with a contemporary twist.
At the heart of the series is Emma Roberts, who will both star in the lead role and serve as executive producer through her Belletrist production banner. The upcoming title promises to expand the story’s thematic reach beyond bridal clashes to explore questions of friendship, community and ambition.
How Bride Wars TV Series Reimagines the Original Film
The upcoming Bride Wars television adaptation — currently in development at Peacock — will transform the 2009 romantic comedy concept into a fresh small-screen story.
Rather than focusing on two brides competing over a wedding date like in the original film, the series will center on a big-city wedding planner who relocates to a small town in North Carolina and soon finds herself in a fierce rivalry with a beloved local planner as they both vie to organize the same wedding.
This modernization of the storyline expands the premise into clashes over friendship, community and love, while setting the tone for a contemporary, character-driven comedy.
Emma Roberts joins cast and creative team
Leading the project is actress Emma Roberts, who is attached not only as the star but also as an executive producer through her production company Belletrist. The series is written and executive produced by Sascha Rothchild, known for her work on shows like XO Kitty and GLOW, and developed with partner studios such as New Regency, 20th Television and UCP.
While casting beyond Roberts and a release timeline have yet to be announced, this creative lineup signals Peacock’s serious intent to reinvent the Bride Wars brand with a mix of nostalgia and new narrative energy.