Netflix has set a premiere date for the third season of “America’s Sweethearts: Dallas Cowboys Cheerleaders,” continuing its exploration of the women behind the famed squad.
According to What’s on Netflix, the latest installment will debut on June 16, following the cheerleaders throughout the Dallas Cowboys’ 2025-26 campaign and the demanding journey required to earn and keep a place on the team.
Season 3 Returns to the Audition Room and Beyond
Directed by Emmy-winning filmmaker Greg Whiteley, the series has built its reputation on offering an unfiltered look at a highly competitive institution that operates at the intersection of professional sports, entertainment, and public scrutiny. The upcoming part will consist of seven episodes, each running approximately 55 minutes.
This year, the competition appears especially intense. Netflix revealed that 30 returning veterans will enter auditions seeking to retain their positions, leaving only six openings available for newcomers. The narrow path to making the final roster raises the stakes for aspiring cheerleaders while increasing pressure on returning members to maintain their standing within the organization.
The new installment will also examine how growing visibility has transformed the experience of being a Dallas Cowboys Cheerleader. Alongside game day performances, the squad faces expanding opportunities through public appearances, touring commitments, and social media exposure. With that increased profile comes greater public attention and expectations, themes that are expected to play a significant role throughout the season.
Since premiering in 2024, “America’s Sweethearts: Dallas Cowboys Cheerleaders” has become one of Netflix’s notable unscripted sports offerings. The series serves as a successor to “Dallas Cowboys Cheerleaders: Making the Team,” which aired for 16 seasons on CMT, while expanding the focus beyond auditions to include the personal and professional realities of life on the squad.
The documentary has also sparked discussion among viewers about the demands placed on cheerleaders, including the physical expectations, intense competition, and compensation associated with the role. As Season 3 follows the team through another NFL season, the show appears poised to continue examining both the prestige and the pressures that come with representing one of sports’ most recognizable brands.
