Netflix is turning one of Hollywood’s most recognizable billboards into an extension of its next original film. Ahead of the release of The Last House, the streamer has installed a fully furnished living room 30 feet above Sunset Boulevard, where a live performer remains seemingly “trapped” inside, recreating the unsettling premise at the heart of the story.
The immersive activation will run from August 6 through August 8, surrounding the film’s August 7 Netflix premiere. Starring Greta Lee and Wagner Moura, the movie steps beyond the screen before audiences can even watch it, using one of Los Angeles’ busiest streets to blur the line between marketing, performance art, and psychological suspense.
Why is there a person living inside Netflix’s Sunset Blvd billboard?
The person inside the Sunset Boulevard billboard is part of an immersive marketing campaign designed to bring The Last House into the real world. Instead of displaying a traditional poster, Netflix placed a live performer inside a fully furnished room suspended high above one of Los Angeles’ busiest streets, recreating the film’s central premise of being trapped inside a home.
Billboard of The Last House (Source: Joel Barhamand / Netflix)
Throughout the day, the performer carries out ordinary routines such as eating, reading, exercising, cleaning and sleeping, creating the illusion that someone is actually living inside the billboard.
At times, he also communicates with pedestrians by holding handwritten signs against the window, making every interaction feel spontaneous while reinforcing the unsettling atmosphere that defines the movie.
The activation reflects the story of The Last House, which follows a family mysteriously sealed inside their own home by an invisible force. By placing a real person inside a confined space overlooking Sunset Boulevard, Netflix transforms the film’s premise into a public performance, allowing the campaign itself to become part of the storytelling before audiences even watch the movie.
Where is Netflix’s ‘The Last House’ billboard located?
Netflix’s The Last House billboard is located on Sunset Boulevard in West Hollywood, California, one of the entertainment industry’s most recognizable advertising corridors. The installation occupies Netflix’s signature billboard site, a location the streamer has repeatedly used for high-profile campaigns promoting its biggest films and series.
The Sunset Strip has become synonymous with ambitious outdoor advertising, attracting millions of drivers and visitors every year. Studios frequently compete for attention in the area, but Netflix has built a reputation for turning its billboard into an attraction rather than a static advertisement through elaborate physical installations and live experiences.
How does Netflix’s live billboard for ‘The Last House’ work?
Netflix’s live billboard functions as a fully constructed room where a performer remains inside for extended periods, acting out everyday life as if he were genuinely trapped in the space. Rather than relying on digital screens or visual effects, the campaign uses a real actor performing live behind large windows overlooking Sunset Boulevard.
The set includes furniture, lighting, household items and practical details that make the environment resemble an actual home. As traffic passes below, the performer continuously follows a daily routine, creating different scenes throughout the day and encouraging repeat visits since no two moments are exactly alike.
