Every year, the Super Bowl becomes more than a championship—it transforms into the most coveted stage for Hollywood’s marketing blitz. Between touchdowns and halftime spectacles, millions of viewers tune in not just for the game but for the first glimpses of the season’s most anticipated films.
Movie studios meticulously craft trailers to premiere during the broadcast, knowing that even thirty seconds of imagery, music, and dramatic reveals can ignite social media storms and set cultural conversations ablaze.
For the 2026 edition, the pattern continues, with a carefully curated lineup of trailers poised to debut. From blockbuster sequels to original cinematic events, each spot offers a glimpse into worlds that will soon demand full attention in theaters.
Star Wars: The Mandalorian and Grogu
In 2026, one of Star Wars’ most beloved duos makes the leap from streaming to the silver screen. The Mandalorian & Grogu reunites Din Djarin and his apprentice Grogu in a standalone theatrical adventure, set for release on May 22, 2026, marking the first major Star Wars film since 2019’s Rise of Skywalker.
The project carries the weight of high expectations—not only expanding its narrative universe beyond Disney+ but also offering audiences a cinematic experience steeped in both nostalgia and new galactic stakes. With a Super Bowl trailer likely, Lucasfilm is poised to leverage the biggest TV moment of the year to underscore this film’s reach and emotional potential.
Disclosure Day
Steven Spielberg returns to wide‑release cinema with Disclosure Day, a big‑budget science fiction thriller that has been pegged for a Super Bowl trailer rollout.
With screenplay and star power aimed at blending thoughtful narrative with commercial spectacle, the film is expected to explore what happens when earth‑shaking information about extraterrestrial life becomes public.
Studios see the Super Bowl as an ideal platform for movies like this that straddle commercial appeal and serious cinematic craftsmanship, turning trailer spots into cultural talking points well before the summer box office race begins.
The Super Mario Galaxy Movie
Nintendo’s intergalactic jump comes courtesy of The Super Mario Galaxy Movie, slated for April 1, 2026, which broadens the scope of the 2023 animated blockbuster into cosmic arenas drawn from one of the most beloved video games in franchise history.
With animation by Illumination and a voice cast led by Chris Pratt and Anya Taylor‑Joy, the film intertwines high‑stakes rescue missions with whimsical planetary worlds.
Because the Super Bowl audience skews family‑friendly and mainstream, this title’s trailer is expected to highlight color, adventure, and recognizable characters that can ignite anticipation across generations.
Minions 3
The Minions are back, and this time their yellow chaos hits big‑screen screens on July 1, 2026. Minions 3 continues the long‑running spin‑off saga of Illumination’s animated franchise, a staple of summer cinema that has grossed billions worldwide.
Given the brand’s historic box‑office success and universal appeal, a Super Bowl teaser would serve as a strategic amplifier for family audiences already primed for blockbuster season. Between slapstick antics and new narrative twists, the trailer is poised to underscore why these pint‑sized characters have become global cultural fixtures.
Michael
Lionsgate’s biographical drama Michael—a cinematic exploration of the life, music, and complexities of Michael Jackson—is another contender for Super Bowl ad space in 2026.
With a release date later in the spring and fresh buzz from early promotional materials, the film seeks to balance reverence with storytelling edge. A trailer debut during the Super Bowl would aim to crystallize both the pop legend’s enduring influence and the film’s narrative scope, inviting viewers into the world of an artist whose cultural imprint remains contested and compelling.
Toy Story 5
Pixar’s enduring franchise takes its next chapter in Toy Story 5, another tentpole for 2026 with a June release. This installment reportedly continues to explore themes of change, belonging, and the bittersweet evolution of play as toys and their owners grow up together.
Given the Super Bowl’s track record for high‑impact trailer debuts and the franchise’s multi‑generational fan base, the trailer is likely to emphasize both emotional resonance and imaginative visuals—reminding audiences that these beloved characters continue to matter in a rapidly shifting cultural landscape.
Scream 7
The Scream franchise has reinvented itself through multiple eras of horror cinema, and Scream 7 enters 2026 as another exercise in meta‑slasher tradition. With a February release date shortly after the Super Bowl, Paramount’s timing for a trailer debut is strategic: the brief glimpse of Ghostface and his latest game of cat‑and‑mouse could spark buzz within weeks of its wide release.
For genre fans and casual viewers alike, the Super Bowl teaser will likely capitalize on familiar scares while teasing new twists, reinforcing why Scream remains a durable franchise in horror’s evolving landscape.