The Euphoria and Saltburn star was just announced as the new global face of Bleu de Chanel. From his early days modeling for Calvin Klein to leading campaigns for Bottega Veneta and TAG Heuer, we break down the Australian actor’s spectacular rise as luxury fashion’s ultimate modern muse.

Chanel officially confirmed what menswear enthusiasts have long suspected: Jacob Elordi is the new face of its iconic masculine fragrance, Bleu de Chanel.

Stepping into a massive role previously held by Timothée Chalamet and the late Gaspard Ulliel, the 28-year-old Australian actor will front the luxury house’s new global campaign, titled Bleu de Chanel L’Exclusif, launching this May.

The Chanel Connection

Elordi is actually no stranger to the storied French house. In 2024, he starred opposite his Wuthering Heights co-star Margot Robbie in a romantic short film directed by Luca Guadagnino titled See You at 5, which promoted the legendary Chanel N°5.

Thomas du Pré de Saint Maur, Chanel’s head of global creative resources, called working with the actor a “revelation,” noting that Elordi perfectly embodies the fragrance by expressing “a masculinity that blends modernity with a certain classic elegance.”

But Chanel isn’t the first luxury titan to realize Elordi’s massive commercial and aesthetic appeal. Leveraging his towering 6’5″ frame, an innate understanding of proportions, and an “old-school Hollywood” swagger reminiscent of Steve McQueen, Elordi has strategically built an absolute empire of brand endorsements over the last five years.

Jacob Elordi’s Brand Ambassador Timeline

Calvin Klein – March 2021

Riding the massive cultural wave of HBO’s Euphoria, Elordi secured his first major global fashion contract with Calvin Klein. He starred in multiple high-profile underwear and denim campaigns, cementing his status as the definitive Gen-Z heartthrob.

BOSS – February 2022

Stepping into more tailored, mature menswear, Elordi was tapped as a global ambassador for BOSS. He anchored their extensive international rebranding efforts, bringing a sharp, leading-man edge to their suiting collections.

TAG Heuer – May 2022

Channeling his inner Hollywood icon, Elordi became the face of the TAG Heuer Monaco watch. The rebellious, square-faced timepiece—famously worn by Steve McQueen in the 1970s—perfectly aligned with his classic, timeless style. He famously debuted the partnership by wearing a Monaco chronograph with his tuxedo at the Academy Awards.

Bottega Veneta – May 2024

Transitioning into elite high fashion, Italian luxury house Bottega Veneta officially named him a global brand ambassador. This was a deeply organic evolution; Elordi was already famous on fashion TikTok and Instagram for carrying Bottega’s woven leather Andiamo bags in his highly photographed off-duty street style.

Chanel – April 2026

The absolute pinnacle of luxury grooming: Elordi is named the face of Bleu de Chanel L’Exclusif, joining an exclusive, decades-long pantheon of cinematic talents trusted to represent the Parisian house’s hero fragrance.