“Swiped” will be released to the public on Hulu in the U.S. and on Disney+ in other territories on September 19, 2025.
The movie, directed by Rachel Lee Goldenberg, follows recent college graduate Whitney Wolfe Herd (played by Lily James) as a young and ambitious entrepreneur navigating the male-dominated tech industry in the early 2010s.
IMDb / 20th Century Studios/20TH CENTURY STUDIOS
After a difficult departure from a major dating app (Tinder), Wolfe embarks on a mission to create a new platform rooted in the core principle of female empowerment. The app, Bumble, made her one of the world’s youngest self-made female billionaires.
Why Did She Leave Tinder?
Plot Spoilers!
While both apps are based on the “swipe right to like, swipe left to pass” model, Bumble’s defining feature is that it puts women in control of the initial conversation. This was a direct response to a negative environment, where women on platforms like Tinder were receiving a high volume of unsolicited explicit pictures. This experience caused Whitney Wolfe Herd to clash with her male colleagues at Tinder, ultimately leading to her departure and the creation of a new, safer platform.
Founder and CEO of Bumble Whitney Wolfe attends Bumble Presents: Empowering Connections at Fair Market on March 9, 2018 in Austin, Texas. (Photo by Vivien Killilea/Getty Images for Bumble)
In heterose*ual matches on Bumble, once a match is made, only the woman can send the first message. This rule was a foundational principle of Wolfe Herd, who designed the app this way to create a safer, more respectful environment and reduce unwanted messages.
