When Keeping Up With the Kardashians premiered on October 14, 2007, few could have predicted just how far the Kardashian-Jenner family would go. What began as a reality show chronicling the daily drama of a famous-but-not-quite-household-name family has since become a billion-dollar franchise, and the launchpad for a group of savvy businesswomen.
(L-R) Khloé Kardashian, Kourtney Kardashian, Kim Kardashian, Kylie Jenner, Kris Jenner, and Kendall Jenner in The Kardashians (2022)
Eighteen years later, the original show ended, but there is far more to see in The Kardashians, now streaming. The empire is stronger than ever. Each member of the Kardashian-Jenner clan has carved out her own lane: from beauty and fashion to wellness and private equity. And while their family name opened doors, it’s their marketing instincts, massive social reach, and relentless ambition that built an empire.
In this article, we break down the businesses each Kardashian and Jenner sibling runs today.
Kim Kardashian
Kim Kardashian attends the NikeSKIMS Launch Event at Nike House of Innovation on September 24, 2025 in New York City. (Photo by Dimitrios Kambouris/Getty Images for SKIMS)
The undisputed leader of the family’s business ventures is Kim Kardashian, whose brands have reached billion-dollar valuations. Her most notable success is SKIMS, the shapewear and loungewear company she co-founded in 2019. SKIMS has redefined the shapewear market with its inclusive sizing, modern aesthetic, and savvy marketing, consistently selling out new collections and expanding into swimwear and ready-to-wear.
In 2022, she launched SKKN BY KIM, a luxury nine-step skincare line. The brand, which focuses on high-quality ingredients and minimalist packaging, quickly gained traction and has become a staple in the beauty world, solidifying Kim’s status as a serious business mogul. She is the richest member of the Kardashian family.
Kylie Jenner
Kylie Jenner attends the WSJ Magazine 2023 Innovator Awards at Museum of Modern Art on November 01, 2023 in New York City. (Photo by Dia Dipasupil/Getty Images)
Kylie Jenner’s business acumen began with Kylie Cosmetics, launched in 2015 with her now-famous lip kits. The brand’s instant success was a masterclass in social media marketing, selling out products in minutes and building a loyal following.
The company expanded to include a full range of cosmetics and was so successful that in 2019, Coty Inc. purchased a 51% stake for a staggering $600 million. Jenner later launched Kylie Skin, a line of skincare products, proving her ability to diversify her brand and capitalize on her immense influence in the beauty industry.
Khloé Kardashian
Khloé Kardashian poses with the award at the annual German Perfume Award Duftstars at Rheinterrasse on May 08, 2025 in Duesseldorf, Germany. (Photo by Andreas Rentz/Getty Images for Fragrance Foundation)
Khloé Kardashian co-founded the inclusive fashion brand Good American in 2016 alongside Emma Grede. Initially focused on denim, the brand was a trailblazer, offering jeans in an extensive range of sizes from 00 to 24. Good American has since expanded into swimwear, activewear, and clothing, all while maintaining its core mission of size inclusivity and body positivity. The brand’s success is a testament to Khloé’s hands-on approach and her commitment to creating fashion that is accessible and flattering for all body types, making it a powerful statement in the industry.
She also owns a food company, Khloud. Her first product was protein popcorn
Kourtney Kardashian
Kourtney Kardashian attends The 2022 Met Gala Celebrating “In America: An Anthology of Fashion” at The Metropolitan Museum of Art on May 02, 2022 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)
Kourtney Kardashian’s business venture is Poosh, a lifestyle and wellness platform she founded in 2019. The website and accompanying social media channels cover a wide range of topics, including health, fitness, beauty, home decor, and fashion. Poosh is positioned as a trusted guide to living a healthy and balanced life, curating content and products that align with Kourtney’s personal brand. While it differs from her sisters’ product-focused empires, it effectively leverages Kourtney’s influence in the wellness space, proving that a content-first approach can be just as lucrative.
In 2022, Kourtney lauched launch her new health brand Lemme, which started selling three products. The company sells vitamins and supplements.
Kendall Jenner
Kendall Jenner attends the Chanel Womenswear Spring/Summer 2026 show as part of Paris Fashion Week on October 06, 2025 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Kendall Jenner entered the highly competitive spirits market with the launch of 818 Tequila in 2021. The brand, named after her childhood area code, quickly gained attention and became a best-seller. Jenner has focused on creating a high-quality, smooth-tasting tequila that has won numerous awards. The venture demonstrated her strategic business mind and her ability to successfully introduce a new product into a crowded market, leveraging her widespread recognition to build a successful and respected brand.
