The big day has arrived! Today is the grand final of the Super Bowl 2024, featuring Usher‘s performance in the Halftime Show, making it the perfect time to start preparations for the game and the show.
It won’t be the first time the OMG singer has performed in front of the enthusiastic NFL crowd, but it will be his debut as the Headliner, as he was previously a musical guest with the Black Eyed Peas during the 2011 edition.
Now, many have been curious about how much the R&B star charges for the iconic performance, and the real answer is: nothing. That’s right, those chosen to perform the show do not receive payment for their performances.
Is Usher getting paid for the Super Bowl?
No, Usher will not receive money for his performance in the Halftime Show. CBS News revealed that, according to reports, the singer will not be paid more than the union scale, a guaranteed minimum in a union contract. Therefore, his performance will be solely for prestige.
Performing in the Super Bowl show is considered a high-profile and highly exposed opportunity for artists. Although they are not paid directly for their participation, the resulting exposure and media impact can be invaluable for their careers.
Usher will leverage the media attention to promote his new album “Coming Home”. The NFL allocated 15 million for the R&B singer’s show, and the budget will cover the salaries of 3,000 people, as well as advertising expenses and stage setup costs.
What did Usher say about his participation?
Some time ago, Usher provided statements to the organization about his upcoming show and confessed, “It is the honor of my life to add a Super Bowl halftime show to my list of dreams. I am eager to deliver a performance unlike anything my fans have seen from me before. Thanks to my followers and everyone who made this opportunity possible“.
Meanwhile, Seth Dubowsky, the head of music at the NFL, spoke about his upcoming participation, saying, “Usher is an icon whose music has made an indelible mark culturally. We couldn’t be happier to have him this year“.
The Super Bowl Halftime Show with Usher will take place starting at 8 PM ET and can be watched on the CBS channel. In case you want to stream it, you can find it on the Paramount+ platform, which is offering a one-week free trial in the United States.