This highly-awaited release promises to usher in a new era for the artist, featuring exciting collaborations and a fresh sonic direction.
The Surprise Announcement
Just hours after mysterious billboards bearing a black-and-white image of Bieber and the word “SWAG” popped up in global locations like Reykjavik, Iceland, and Los Angeles, the pop superstar personally fueled the frenzy.
He shared images of these same billboards on his Instagram Stories, including a significant one in Times Square that unveils a full 20-song tracklist for the upcoming project. Song titles like “405,” “All I Can Take,” and “Dadz Love” are now creating immense excitement among fans.
The confirmed guest features, including Gunna, Sexyy Red, and Cash Cobain, also hint at a bolder, more genre-bending direction for Bieber, incorporating hip-hop influences
This official confirmation comes after weeks of subtle hints from Bieber, with fans dissecting every studio photo and social media post for clues about new music. While he maintained a veil of secrecy until today.
New Life, New Music
“Swag” is not only Bieber’s first full-length album since 2021’s “Justice” but also his first as a father, a significant life change that sources suggest has “shaped the heart” of this new project. The album’s artwork, features a raw, intimate black-and-white portrait of Bieber with his wife Hailey and their 10-month-old son, Jack Blues, further emphasizing this new chapter.
Furthermore, it HITSDD reports that it is believed that Bieber is working on another album and plans to release it later this year or early 2026. This eighth album will focus on a pop sound.